STABILA Family 2023 – Together we are strong on social media
STABILA has been supported by socia media partners since its first moments in social networks. This includes the True Pro Ladies and the STABILA Family, which was given an official name in 2022. In 2023, STABILA will be supported by 21 family members, who will become brand ambassadors with their authentic content.
The official STABILA Family consists of a wide range of partners, some of whom have been working with STABILA for many years. Each year, the STABILA Family looks a little different, but it's always characterised by people from a range of trades and with different nationalities.
To become part of the STABILA Family, they don't necessarily need to have over 10,000 followers on social media. Of course, the number of followers and their reach is an important factor, but the quality of their photos and videos, their willingness to take part in STABILA social media campaigns, their use of STABILA hashtags, their regular constructive discussions with the social media team and, of course, the way they identify with the STABILA company values are also important. Those wanting to draw attention to themselves and their work should regularly use the #stabila #beatruepro and #stabilafamily hashtags and tag STABILA in their posts.
In 2023, we launched the official STABILA Family with 21 members from eight different countries in total. Combined, all of the members have a remarkable 340,000 followers on Instagram alone, and this number is growing. What the individual family members' STABILA posts focus on depends on the tradesperson and the focus of their channel. This means that, each month and each year, there is authentic and varied content and the members of the STABILA Family can be completely themselves when they are creating it.
Christian, for example, is a long-term social media partner and valued member of the STABILA Family, as is his family company, which can be found at @bauunternehmung_baumgaertner on social media. It focuses on building redevelopment and renovations, taking STABILA measuring tools and around 13,000 followers onto the construction site near its company headquarters in Bretzenheim every day.
Todd has been a member of the STABILA Family since 2022. He is known as @glisterservices and is from England. He participated in the International Social Media Day 2021, so he was able to visit the STABILA headquarters in Annweiler and get to know the STABILANER (the name for STABILA employees) in person. Over 15,000 people follow him on social media and he takes them with him on his everyday plumbing jobs, along with his ever-present STABILA measuring tools!
Amuk, from Australia, is new to the STABILA Family and is known as @amuktastic. As a carpentry apprentice in his second year, his followers can accompany him in his training and follow along with his work and challenges up to completing the apprenticeship.
As the STABILA Family members post great photos and videos throughout a year, the content is naturally used time and again on the STABILA social media channels like Instagram, Facebook and TikTok. The STABILA Family even has its own day in our social media plans. On Sundays, we not only present the official STABILA Family but also open up the concept and use of the #stabilafamily hashtag to the entire STABILA community. This allows everyone the chance to be active on social media and convince STABILA of their skills. And maybe next year they will then be welcomed into the official STABILA Family!
